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Bell & Ross first introduced the BR 05 version of the company’s flagship BR 03 in 2019. Based on those designs, the new BR 05 Artline is a much more modern, elegant and refined take obtaining the rounded corners intact to offer the watch an antique feel in an urban context.
This latest design having a folding metal casing was shaped by taking ideas from the following:

Primarily, the watch took inspiration through the aero patterns of the corrugated aluminium fuselage of the forties transport planes.

Secondarily, the urban trend of applying aluminium in architecture has inspired the actual formation of the watch. As aluminium covers the facades of skyscrapers, the watch has the protection of an aluminium framework around its mechanical area. The use of alloy in interior decoration and lights has additionally been a driving force for the watch company.

The Creative Director of Bells & Ross, Bruno Belamich claimed that the word, ‘Artline’ has been created to summarize the entire idea conclusively.

“When you look at it, you immediately think of the United states style of the particular Stream-Line, ” he responded to.

Belamich also quoted: “Several references were running through my head while creating this piece. The first of these concerns airline travel. ”

BR 05 Artline is a view with ornamental qualities and is a rare Bell & Ross edition. On the display panel, the numbers are like baton indexes, multiplied by two at 12 o’clock where the dial has a touch of sunburst ruthenium grey.

The watch is winded by the BR-CAL. 321 and it is enclosed in a 40 milimetre wide case with a thickness of 0. 5 millimeter. It also flaunts a satin-finished and polished steel strap having geometrical stripes on the surface.
This new BR 05 Artline is a special edition by the company and has only 250 copies to it. The actual pieces are available for purchase in Bell & Ross boutiques.
Created within 2019, typically the BR 05 is a offshoot of the BR 03, often the model Bells & Ross considers as its iconic line.

Building on that, the new BR 05 Artline adopts a subtle, refined finish and retains its shapes with curved corners from this more urban family.
According to Bruno Belamich, Creative Movie director of the Brand, the term Artline is deployed as a term to sum up the concept perfectly.

“When looking for at it, you immediately think of the exact American style of the Stream-Line”, he explains.

Belamich continued: “Several references were running through my head while creating this piece. The first of these concerns air travel. ”

The new design with folded metallic casing calls on 2 inspirations.
Firstly, the aero style which was used to transport planes from the 1940s had been known for their corrugated aluminium fuselage.

Secondly, is the urban style which phone calls on aluminium section being widely used in architecture. This alloy covers the very facades associated with state-of-the-art buildings. Interior decoration also takes advantage of this material, which adorns avant-garde lighting and furnishings.

An opulent watch, the main BR 05 Artline is a unique Bell & Ross model. The particular display amounts give way to baton indexes, just doubled at twelve o’clock while the dial is actually adorned with a sunburst ruthenium grey. Powered by the BR-CAL. 321, the case is 40mm in width as well as 10. 5mm in thickness and also comes on a satin-finished along with polished steel strap with striated links.